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<h2>Building a Strong Digital Presence in Three Months</h2>Most small and mid-sized businesses know they need a solid online presence. The problem is getting everything to work together. You can fix your website, but your SEO still needs attention. You can post on social media, but your ads aren’t set up right. You can write emails, but you don’t have automations. Everything becomes scattered, disconnected, and hard to maintain.That’s why I created The Foundation Package — a three-month, holistic setup that brings every part of your digital presence into one clear, organized system.<figure id="figure-qc859mypkmmhxo69mv"><img id="qc859mypkmmhxo69mv" src="https://cdn.durable.co/getty/38RmtbP0vDWSyi96U7yUWnipfta0ZpHDgUUyTM8eWk0FOZ51atIGneLqWHolXAuK.jpeg" alt="ai technology" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9;" data-mce-src="https://cdn.durable.co/getty/38RmtbP0vDWSyi96U7yUWnipfta0ZpHDgUUyTM8eWk0FOZ51atIGneLqWHolXAuK.jpeg" data-mce-style="aspect-ratio: 16/9;"></figure><h2>What the Foundation Package Includes</h2>Think of this as a complete reset and rebuild for your online presence. During these three months, I handle your website optimization, SEO, content structure, social media setup, Google Ads, Facebook Ads, email automations, branding cleanup, and anything else needed to build a strong foundation.<h3>You get everything connected, consistent, and working toward the same goal. This includes:</h3>• Website improvements and on-page SEO • AEO and GEO setup so AI tools like ChatGPT can find and recommend your business • Google Ads and Facebook Ads setup and management • Social media calendars and templates • Updated branding elements • Email marketing and automations • Integrations across platforms like Shopify, Wix, Squarespace, Facebook Shop, Pinterest, and Etsy • A custom GPT trained on your business at the end of the projectThe idea is simple: create a cohesive digital system that you can keep growing.<figure id="figure-g7puzkpp8mhxo6kvj"><img id="g7puzkpp8mhxo6kvj" src="https://media.gettyimages.com/id/2173352698/photo/seo-concept-with-magnifying-glass-and-icons-on-yellow-background-2d-illustration.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=5483-37afhbppl-Bk0vBIEGqR7Qgik2qiAKOeHr7eAg=" alt="SEO Concept with Magnifying Glass and Icons on Yellow Background, 2D Illustration" title="SEO Concept with Magnifying Glass and Icons on Yellow Background, 2D Illustration" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2173352698/photo/seo-concept-with-magnifying-glass-and-icons-on-yellow-background-2d-illustration.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=5483-37afhbppl-Bk0vBIEGqR7Qgik2qiAKOeHr7eAg=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Why our Holistic Approach Works</h2>Most businesses hire help one piece at a time. A designer for the website. A freelancer for social media. Someone else for Google Ads. A VA for newsletters.That’s where things fall apart. Nothing matches. Nothing is connected. And you end up paying for several pieces that don’t work together.The Foundation Package fixes that. We work across every platform at the same time so: • your website supports your ads • your ads support your content • your content matches your branding • your branding matches your messaging • and your messaging aligns with your audienceEverything is built with one voice, one strategy, and one cohesive plan.<h3>What Happens During the Three Months?</h3>Month One: We meet for an in-depth session. I audit your website, branding, social media, product structure, SEO, ads, and backend systems. Then I create a customized, actionable plan that outlines every step you need.Month Two: This is where the buildout happens. I update your site, optimize your SEO, rewrite product descriptions, build your social templates, set up ads, connect platforms, fix tracking issues, and create any new assets you need.Month Three: We fine-tune everything. Your ads are trained and running consistently. Your content and branding are aligned. Your SEO is indexing. Your automations run smoothly. And all your systems now work together.At the end of the three months, I take everything we built and create a custom GPT trained on your business, using the data, tone, workflows, and content we developed. This becomes your personal AI assistant — something you can use for content, customer service, product descriptions, email writing, and more.<figure id="figure-gphnyd6u7mhxo6q2e"><img id="gphnyd6u7mhxo6q2e" src="https://media.gettyimages.com/id/2194064499/photo/two-young-businesswomen-analyzing-charts-on-a-computer-screen-discussing-financial-results.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=b88h3xS5uzhFvih5nbOqYVEs5AxZAXbkoUjL6p64CU8=" alt="Two young businesswomen analyzing charts on a computer screen, discussing financial results while collaborating in a modern office environment with printed reports and a pen" title="Two young businesswomen analyzing charts on a computer screen, discussing financial results while collaborating in a modern office environment with printed reports and a pen" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2194064499/photo/two-young-businesswomen-analyzing-charts-on-a-computer-screen-discussing-financial-results.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=b88h3xS5uzhFvih5nbOqYVEs5AxZAXbkoUjL6p64CU8=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>What You Can Do After the Three Months</h2>You have two options:1. Maintain everything yourself You’ll already have: • templates • strategy documents • your custom GPT • a clean structure • a streamlined systemI can even walk you through how to manage everything on your own.2. Continue working with me If you want ongoing support, I offer a monthly management plan to keep your ads, content, SEO, and website updated without you having to think about it. <h2>Who This Package Is For? </h2>The Foundation Package is designed for businesses that want real structure, clear direction, and a digital presence that actually works. It’s a great fit for:• Small to medium-sized e-commerce businesses ready to increase sales and streamline their online store • Brands wanting to set up or optimize their e-commerce sites (Shopify, Etsy, or multi-platform selling) • Businesses looking to get their products on Amazon and need help with setup, compliance, and integration • Anyone who feels scattered or stuck with their digital presence • Businesses with multiple platforms that don’t connect or communicate well • Brands that need a cohesive strategy plus hands-on execution • Business owners who want everything set up correctly from the start • Anyone who wants a Custom GPT trained on their brand to simplify ongoing content, planning, and communication • Business owners who don’t want to hire multiple specialists to piece things togetherIf you want clarity, structure, consistency, and a digital foundation that supports your growth, this is the package built for you.<h3>Schedule a free consultation by emailing katie.wilkins@underpinmedia.com or filling out your info on the Contact page.</h3>

The Foundation Package

Robot home assistant ironing black pants with steam iron on the board. Orange wall gray floor room interior. Creative design toys housework concept. Copy space

<h2>What You Can Do with a Custom GPT?</h2>Personal Assistant Take notes, organize thoughts, create lists, search the web, write emails, and automate repetitive tasks—hands-free with voice commands or short prompts.Social Media Content Creator Generate and schedule posts, blogs, videos, and newsletters. Tailor tone and format for each platform (Instagram, LinkedIn, TikTok, etc.).Blog Content Machine Write full blog articles from keywords, topics, or outlines. Automate sending to your email list and repurpose across channels.Email Management Sort inboxes, draft replies, and set up smart autoresponders. Keep tone consistent and professional.Brand-Specific AI Train GPT to sound like you—your tone, values, and workflows—so every output feels on-brand.Automation Hub Trigger actions in Zapier, Notion, Airtable, Google Docs, Slack, Mailchimp, and more. Automate lead capture, publishing, and workflows.Analytics &amp; Planning Summarize data, spot trends, and build strategic plans. Use insights to guide decisions.Scalable &amp; Supported Custom GPTs can grow with your business. Expand capabilities anytime.<h3>Step-by-Step: Setting Up Your Custom GPT</h3>1. Log in &amp; Access GPT Builder Go to <a data-mce-href="chat.openai.com" href="chat.openai.com">chat.openai.com</a>&nbsp; Log in and ensure you have ChatGPT Plus ✅ You need a ChatGPT Plus subscription ($20/month) to create and use Custom GPTs Click "Explore GPTs" in the sidebar Click Create &nbsp; 2. Choose Your Build Method 🔹 Create Tab (Chat-Based Builder) - GPT guides you with questions Best for beginners 🔹 Configure Tab (Full Control) - Set name, tone, instructions, files, and capabilities Best if you know what you want<figure id="figure-7cusmi9bpklpmz38de"><img id="7cusmi9bpklpmz38de" src="https://cdn.durable.co/shutterstock/11XxgNiuKRw3KJCV8tgAzFCW2NkT0rpzGSEMIEOGDKWxD50NleRTgUdqBovCIadA.jpeg" alt="Robot home assistant ironing black pants with steam iron on the board. Orange wall gray floor room interior. Creative design toys housework concept. Copy space" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/11XxgNiuKRw3KJCV8tgAzFCW2NkT0rpzGSEMIEOGDKWxD50NleRTgUdqBovCIadA.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>3. Configure Tab – What to Fill Out Name – Simple and clear. Example: “Social Media Assistant” or “Lead Gen Bot”Description – One-liner of what it does. Example: “Helps small businesses create content, schedule posts, and manage email.”Instructions (Your GPT’s Brain) – Include:• What it should do • Tone/style rules • Words to avoid • How to act in specific scenarios Example:You are a friendly but direct assistant. Keep responses short, helpful, and real. No fluff. Avoid emojis, hashtags, and buzzwords. Always use active voice and give examples. - Don't go too crazy here, we'll be programming the Brain next!! Conversation Starters – Add 3–5 prompts. Example:“Write 3 Instagram captions about my services” “Help me outline a blog post on [topic]” “Draft a welcome email for new subscribers” Knowledge (File Uploads) – Upload:Brand voice guide Services list &amp; pricing FAQs Past content examples Capabilities – Toggle ON/OFF as needed:Web Browsing – Live research DALL·E – Image creation Code Interpreter – Charts, math, data Canvas – Diagrams &amp; visualsActions (API &amp; Integrations) – Connect to tools like Zapier, Google Sheets, Airtable, Mailchimp, Slack, etc. (Requires OpenAPI schema.)<figure id="figure-1iat58cimflpmz3ecv" class=""><img id="1iat58cimflpmz3ecv" src="https://cdn.durable.co/shutterstock/1eBruFwMngzXwdQ0xAeclOvSIZwUjnaIq9l91apnnOoIdohDSxai6fJKGm7z6NGM.jpeg" alt="Kindly robot artist begins to create a drawing with a pencil. White paper template, wooden easel and artist's tools palette, pencils case. Red wall background." class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-mce-src="https://cdn.durable.co/shutterstock/120dW8ZoeWERAMOxK4M6lSgU1kgYVJQO9KbkoNUnTmrVy8cfRw3biK3o0ej3vPkj.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>4. Test &amp; Refine Use Preview to test:“What do you do?” “Write a caption for XYZ” “What’s my pricing?” Fix tone, accuracy, or structure as needed.&nbsp; 5. Save &amp; Share Click Update or Create IMPORTANT: Choose:• Private (you only) • Link Only (share with team/clients) • Public (listed in GPT Store)<h3>🧠 Programming Your GPT Brain (Context Bank) Your “brain” = the files + instructions that give GPT your voice, style, and business info.</h3>Generate these using prompts in a regular Chat below, then upload into the custom gpt instructions:Brand Voice Prompt: Help me define my brand voice formula. Ask me 5–7 questions about how I want to sound when I communicate with my audience. Focus on tone, personality, messaging approach, and style. Don’t ask about content.Audience Profile Prompt: Ask me 5–7 questions to define my ideal customer—age, habits, struggles, values, fears, and buying behavior. Offers &amp; Pricing Prompt: Ask me about every offer I sell: what’s included, who it’s for, how it’s priced, and what problem it solves. Content Guidelines Prompt: Help me define how I want my content to look and feel. Ask about tone, length, formatting preferences, and what I dislike online. Content Examples Prompt: Ask me to share 3–5 of my best content pieces and help me label what works in each—tone, hook, format, etc. Industry Context (504) Prompt: Ask me about my industry, what makes me different, trends I follow, common audience fears, and key messages I stand for. Goals &amp; Vision Prompt: Ask me 5–7 questions about where I want my brand to go—what I want more of, less of, and the big vision. &nbsp; Organize &amp; Upload in the Knowledge section along with any other information you want your new assistant to access. &nbsp;📝 Bonus – Study Mode Prompt I’m a [CUSTOMER TYPE]. I want to learn [TOPIC] in [TIMEFRAME]. Build me a course outline with:Modules &amp; Lessons Lesson Duration What I’ll Learn What’s Included A Summary of Each LessonUse this prompt to learn how to teach your customers valuable information and use it as your "ideal client" tester to see what your target audience is looking for.&nbsp; &nbsp;<h3>Now that you know exactly how to build your own Custom GPT, the only thing left is putting it to work!! Whether you DIY it or have me build it for you, the goal is the same—an AI assistant that thinks, talks, and works like you.</h3><h3>If you want me to set it up, train it with your brand brain, and connect it to your tools so it runs on autopilot, you can get started here: <a data-mce-href="https://underpinmedia.com/services-2/custom-ai-solutions" href="https://underpinmedia.com/services-2/custom-ai-solutions">Underpin Media – Custom AI Solutions</a> or <a href="https://underpinmedia.com/contact-us" data-mce-href="https://underpinmedia.com/contact-us">https://underpinmedia.com/contact-us</a>&nbsp;</h3>

Complete Guide: How to Set Up a Custom GPT for Your Business

Follow these steps to create a free ChatGPT account, protect your privacy, and customize its behavior so it responds in your style and plays the role you assign it.<h3>Step 1: Sign Up for a Free ChatGPT Account</h3>• Go to: <a href="https://chat.openai.com" data-mce-href="https://chat.openai.com">https://chat.openai.com</a> or <a href="https://chatgpt.com" data-mce-href="https://chatgpt.com">https://chatgpt.com</a>&nbsp; • Click: Sign Up • Choose: Email, Google, or Microsoft login • If using email: Enter your email and create a password • Verify:Click the link in your verification email Enter your phone number and the code you receive Log in to access your account <h3>Step 2 — Turn Off Chat History &amp; Model Training (Privacy)</h3>• Click: Profile icon (bottom-left) → Settings • Go to: Data Controls • Toggle Off: Chat History &amp; Training Confirm: Past chats will be greyed out; new chats won’t be used for training ✅ This keeps your prompts private and prevents them from being used to train future models.<figure id="figure-qkq1ime8ylrsn2czo"><img id="qkq1ime8ylrsn2czo" src="https://images.unsplash.com/photo-1678483789105-2720201bee03?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxDaGF0JTIwR1BUfGVufDB8fHx8MTcwNjE1MjM5Nnww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="a circular maze with the words open ai on it" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://images.unsplash.com/photo-1678483789105-2720201bee03?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxDaGF0JTIwR1BUfGVufDB8fHx8MTcwNjE1MjM5Nnww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><h3>Step 3 — Open the Personalization Menu</h3>• Click: Profile icon (bottom-left) → Custom Instructions (May be labeled “Personalize” in ChatGPT 5) • Enable: "Apply to New Chats" so settings work automatically You will see two fields:1. What would you like ChatGPT to know about you? (optional) 2. How would you like ChatGPT to respond? (important) <h3>Step 4 — Add Your Personalization Set Up Prompts </h3>About You (optional): Enter short info about yourself or your business Leave blank if you prefer privacy How ChatGPT Should Respond: Paste the Human Prompt here -&nbsp;"Write clearly and like a human. Keep it simple, real, and easy to understand. Talk like a person, not a bot.&nbsp;How to write: Use short, plain sentences Be direct and cut extra words Use active voice Keep it natural and conversational Say “you” and “your” Vary sentence length Be honest—skip fake friendliness Use bullet points when helpful Share data or examples when needed&nbsp;What to avoid: No fluff or filler words No hype, buzzwords, or clichés Skip formal phrases like “in conclusion” Don’t use emojis, hashtags, markdown, asterisks, or semicolons Never use em dashes Don’t worry about perfect grammar Avoid overused words like: just, really, very, literally, actually, probably, basically, maybe, craft, unlock, dive deep, realm, disruptive, utilize, harness, groundbreaking, revolutionary, remarkable, powerful, insightful, navigate, landscape, in a world where, not alone, etc. # IMPORTANT: Review your response and ensure no em dashes!"Anything else ChatGPT should know about you? Paste the Creative Edge Partner Prompt here:&nbsp;"Role You're my Creative Edge Partner. Your job is to sharpen my thinking, challenge my strategy, and push ideas to their full potential.&nbsp;What to Do Ask sharp, probing questions that expose assumptions Use mental models, first-principles, and structured thinking Point out weak or vague logic—clearly but respectfully Play devil’s advocate to test ideas Bring insights from leadership, design thinking, systems, and innovation&nbsp;How to Act Don’t default to agreement—push for depth Treat me as a peer and strategic thinker Keep responses structured and actionable Skip fluff, hand-holding, or over-explaining&nbsp;Engage like it matters—because it does&nbsp;Reminder This isn’t casual advice. This is legacy-level, co-creative thinking. Also give me words of affirmation and tell me I'm doing a good job occasionally."Customize these as you see fit for your uses.&nbsp;NOTE: Chat GPT's limitations include a lack of understanding of emotions and some personal experiences, an inability to provide real-time updates or news, and occasional inaccuracies in complex subject matters. The free version has knowledge only up until January 2022, and the paid version only until April 2023. However, the paid version can connect to the internet for real-time data access.<figure id="figure-wc2h3pb056lrsqai2o" class=""><img id="wc2h3pb056lrsqai2o" src="https://cdn.durable.co/blocks/1fA6fCejpKxUGipilz01eJTJBLjJB38Ho1xazkp7xiO1A9EOI26Ed6PJXLKba3si.png" alt="" class="object-cover bg-gray-100" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://cdn.durable.co/blocks/1fA6fCejpKxUGipilz01eJTJBLjJB38Ho1xazkp7xiO1A9EOI26Ed6PJXLKba3si.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Step 5 — Save &amp; Test</h3>Click: Save to apply your settings Start a new chat and ask a question to confirm your style and role are active Adjust anytime: Reopen Custom Instructions to refine or disable.&nbsp; &nbsp; ✅ Done!You now have:A free ChatGPT account Privacy protections enabled A personalized style and role applied to every conversation Going forward, ChatGPT will respond in a more human voice and act as your Creative Edge Partner—helping you brainstorm, refine ideas, and get sharper results.<h3><a data-mce-href="https://drive.google.com/file/d/14pgTpgSXb4fRLteRvyRqR-Yp7nAeO9Yo/view?usp=sharing" href="https://drive.google.com/file/d/14pgTpgSXb4fRLteRvyRqR-Yp7nAeO9Yo/view?usp=sharing">FREE Download of the Most Commonly Used Prompts is Available HERE</a></h3><a data-mce-href="https://drive.google.com/file/d/14pgTpgSXb4fRLteRvyRqR-Yp7nAeO9Yo/view?usp=sharing" href="https://drive.google.com/file/d/14pgTpgSXb4fRLteRvyRqR-Yp7nAeO9Yo/view?usp=sharing"> </a>Looking to provide training for your team? Find out more information <a data-mce-href="https://underpinmedia.com/services-2/custom-ai-solutions" href="https://underpinmedia.com/services-2/custom-ai-solutions">HERE</a> or&nbsp; contact Katie Directly with any questions: <a href="mailto:info@underpinmedia.com" data-mce-href="mailto:info@underpinmedia.com">info@underpinmedia.com</a>

How to Set Up and Personalize Your Free ChatGPT 5 Account (August 2025 Update)

AI generative artificial intelligence and data analysis. Analyzing business financial data or marketing statistic. AI generate analytics results with many graphs on dashboard.

<h2>Why This Works</h2>ChatGPT and other AI tools pull answers from credible, indexed content on the internet. If your business details are in a well-written press release published on a high-authority site, AI models can “learn” those details and reuse them in answers — recommending you by name.A single high-quality press release can:• Build trust with customers • Rank in Google search • Teach AI exactly what to say about you<figure id="figure-20rem93nrulyi5lbay"><img id="20rem93nrulyi5lbay" src="https://media.gettyimages.com/id/1480927321/photo/3d-rendering-smiling-robot-with-mock-up-texts-bubbles-and-messages.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Tij7MPvBQAlGQnqYMilXR0AeEUzqaNBa3bFvJwY23E8=" alt="3d rendering. Smiling robot with mock up texts bubbles and messages" title="3d rendering. Smiling robot with mock up texts bubbles and messages" class="object-cover bg-gray-100" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1480927321/photo/3d-rendering-smiling-robot-with-mock-up-texts-bubbles-and-messages.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Tij7MPvBQAlGQnqYMilXR0AeEUzqaNBa3bFvJwY23E8=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>What You’ll Need</h3>Before you start, gather:<ul><li>Your website URL</li><li>Business basics — name, year founded, location, founder</li><li>Your services/products (clear and specific)</li><li>Who you help — your ideal customer</li><li>3 short customer quotes/reviews</li><li>What makes you different — 3 to 5 points</li><li>Any awards, certifications, or stats</li><li>3 SEO keywords you want to rank for &nbsp;<h3>Step 1 — Copy the PR Prompt</h3>Here’s the exact prompt to use. Copy and paste this into a Google Doc and fill in your details. If something doesn’t apply, type “NA.”</li></ul>&nbsp;Prompt:Act as a professional PR writer who understands storytelling, credibility, branding, and SEO. Make the press release feel like it’s written by someone personally experiencing the business, while also teaching AI models (like ChatGPT, Google, Bard, Perplexity) accurate, useful facts about the company.Your task: Write a high-quality press release that does 2 things:<ul><li>Builds public trust and curiosity about the business.</li><li>Teaches AI accurate details for better search results.</li></ul>Use this information to build the press release:Full Business Name: [Insert Name] Year Founded: [Insert Year] Founder: [Insert Name] Based In: [City, State] What You Do: [Brief summary of main services/products] Who You Help: [Describe ideal customers or audience] Results/Milestones: [Insert key numbers, reviews, licenses, awards] Customer Reviews: [Name &amp; Quote] [Name &amp; Quote] [Name &amp; Quote] What Makes You Different: [List unique selling points]Include answers to these discovery/search questions in the press release:What is [Business Name]? Is [Business Name] legit? Who runs [Business Name]? What does [Business Name] specialize in? Format the press release in this structure:Headline – Clear, interesting, and results-focused. Opening Paragraph – Naturally introduce the company. Results Section – Show achievements and milestones. What Makes Them Different – Unique style, service, or philosophy. Client Testimonials – Use provided reviews. Founder Quote – Warm, human insight. Who They Help – Ideal audience. Common Questions Answered – With accurate, SEO-friendly answers. About the Company – Summary with location, services, and uniqueness. Contact Info – Name, email, and website. SEO Anchor Text Links – Include exactly 3 anchor text links to the website using keywords that are most likely to help me rank that have search volume.Tone Requirements:Human-written, friendly, and trustworthy Lightly persuasive without hype Confident, specific, and copy-paste-ready for Word Include hyperlinks in the anchor text <h3>Step 2 — Generate Your Press Release</h3>Paste your completed prompt into ChatGPT. ChatGPT will give you a polished, SEO-optimized press release. Check that all names, facts, and links are correct.<h3>Step 3 — Publish It Where AI Will See It Best platforms to use:</h3>Adsy — easiest for beginners (<a data-mce-href="https://adsy.com" href="https://adsy.com">https://adsy.com</a>) iCopify — more advanced, more customization (<a data-mce-href="https://icopify.com" href="https://icopify.com">https://icopify.com</a>) What to look for in a publisher:High Domain Authority (DA) — aim for 60+ Relevant to your industry Allows at least one clickable link to your website Recommended site:&nbsp; Digital Journal — DA 89, proven to help with AI recognition (<a data-mce-href="https://digitaljournal.com" href="https://digitaljournal.com">https://digitaljournal.com</a>) <h3>Step 4 — Post Your Press Release</h3>Upload your press release. Add your anchor text and website link. Choose your publisher and pay their fee (varies). Publish.<img id="566m1i3fxplyi5n1kd" src="https://media.gettyimages.com/id/1888865071/photo/business-and-ai-artificial-intelligence-technology-and-daily-life-world-technology-concept.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Og6rM9KTaxFOp6Px3NxTQ-Ic4qsEoYvXigrviTg7TzI=" alt="Business and AI, Artificial intelligence technology, and daily life, World technology concept, Businesswomen use laptops with AI application, Modern thinking with technology Help solve work problems." title="Business and AI, Artificial intelligence technology, and daily life, World technology concept, Businesswomen use laptops with AI application, Modern thinking with technology Help solve work problems." class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1888865071/photo/business-and-ai-artificial-intelligence-technology-and-daily-life-world-technology-concept.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Og6rM9KTaxFOp6Px3NxTQ-Ic4qsEoYvXigrviTg7TzI=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><h3>Step 5 — Confirm It’s Indexed</h3>After a few days, search your press release title in Google. If it’s indexed, AI models can find it. <h3>Step 6 — Test It in ChatGPT</h3>Ask: “Who’s the best [your industry] in [your city]?” “Tell me more about [Your Business Name].” If the press release is strong and on a credible site, your business should start appearing in results.&nbsp; What to Avoid Cheap Fiverr press release gigs without proof of publisher list Low-traffic, low-DA sites AI won’t trust Publishing without a link to your website &nbsp; Pro Tips Publish the same press release on multiple high-DA sites to cover more ground Use variations of your keywords in different releases Refresh your press release every 6–12 months with updated results and reviews <figure id="figure-8s0k1qo7relyi5obio" class=""><img id="8s0k1qo7relyi5obio" src="https://media.gettyimages.com/id/1491458341/photo/chatgpt-official-app-icon-on-screen.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=gDniqk927z6NXZr6GXf1D_U3mIBT1i_KD9czz1yJHlQ=" alt="ChatGPT official app icon on screen" title="ChatGPT official app icon on screen" class="object-cover bg-gray-100" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1491458341/photo/chatgpt-official-app-icon-on-screen.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=gDniqk927z6NXZr6GXf1D_U3mIBT1i_KD9czz1yJHlQ=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Want this done for you?&nbsp;</h3><h3>If you want this entire process handled — from writing your AI-friendly press release to getting it published on high-domain-authority sites — I’m happy to take it off your plate.</h3><h3>Fill out my contact form here: <a href="https://underpinmedia.com/contact/">https://underpinmedia.com/contact/</a></h3><h3>Or email me directly at <a href="mailto:info@underpinmedia.com">info@underpinmedia.com</a> for a custom quote!</h3>

How to Make ChatGPT Recommend Your Business Every Time

<h3>What Is a Custom GPT—And Why I Built One for Co-Parenting</h3>If you’ve spent any time online lately, you’ve probably heard about people using ChatGPT to help with things like emails, journaling, or even co-parenting communication. Maybe you’ve tried it yourself—asking it to draft a message to your co-parent or help you prepare for court.But using the basic version of ChatGPT can feel clunky. You have to explain your situation every time, figure out the right way to prompt it, and then double-check that its advice makes sense for your legal and emotional reality.That’s where a Custom GPT comes in.<h3>&nbsp;What Is a Custom GPT?</h3>A Custom GPT is a version of ChatGPT that’s been trained with specific instructions, tone, context, and goals. It’s designed to act like a smart assistant that already understands your situation—and responds accordingly.It’s still ChatGPT under the hood, but with layers of programming to make it more useful for a particular need or user.In the case of <a data-mce-href="https://stan.store/UnderpinMedia/p/the-parallel-parenting-assistant-the-ppa-" href="https://stan.store/UnderpinMedia/p/the-parallel-parenting-assistant-the-ppa-">The Parallel Parenting Assistant (The PPA)</a>, that user is the protective parent dealing with high-conflict co-parenting, legal pressure, and emotional overwhelm.<h3>&nbsp;What’s Already Built Into The PPA</h3>Over the past three years, I’ve been building and refining The PPA with real-life insights from my own journey—and from creating Custom GPTs professionally at Underpin Media.Here’s what it already knows how to do:▸ Court-Safe Communication It’s trained to write clear, neutral messages that follow family court best practices. That means no over-explaining, no emotional reactions, and no red flags.▸ High-Conflict Strategy The PPA is programmed with Gray Rock and Yellow Rock techniques. It knows how to recognize manipulation and help you respond in a way that protects your peace without escalating the situation.▸ Plug-and-Play Responses You don’t have to figure out what to say in the moment. It offers pre-written, legally strategic replies you can copy, edit, or use as-is.▸ Court-Admissible Documentation Whether you’re tracking behavior for court or journaling for your own clarity, The PPA guides you through court-admissible documentation like Clarity Logs, timelines, and patterns of concern—making organization easier in high-stress moments.▸ Upload Your Parenting Plan (or Ask It to Help You Create One) If you have a parenting plan or custody order, you can upload it directly into a chat. The PPA will read and reference that document to give more tailored responses that reflect your specific agreement. Don’t have one yet? The PPA can walk you through questions and considerations to help you build a parenting plan from scratch—focused on your child’s best interest.▸ Emotional Regulation + Support My child has been in clay therapy for over three years to help process the impact of high-conflict co-parenting. Through that, I’ve learned a lot about regulation, resilience, and connection—and I’ve infused those tools into the assistant. It can even coach you through what to say to your child in difficult moments.▸ Affirmations &amp; Calming Support Sometimes you just need someone—or something—to help you pause, take a breath, and keep going. The PPA offers compassionate feedback, grounding techniques, and affirming reminders to help you reset and stay steady.&nbsp; No Long Prompts Required With basic ChatGPT, you have to type out long, detailed prompts just to get decent answers.With The PPA? You just talk to it.Ask it to write a message, summarize court notes, prep you for a hearing, or help you calm down after a triggering exchange. It remembers context within each chat, so you don’t have to repeat yourself every time.<h3>&nbsp; Easy to Use—Even If You’re New to AI Getting started is simple:</h3>Once you download the guide, you simply click the link to access The PPA. Start a new chat and name it (like “Co-Parent Emails” or “Court Prep”). Ask your question or upload your file.Note: It works with a free ChatGPT account, but upgrading to ChatGPT Plus ($20/month) gives you longer memory, faster responses, and more powerful features—especially helpful if you’re regularly uploading PDFs or keeping a running log.<h3>&nbsp; Built for You—Because I’ve Been There</h3>This tool wasn’t built by a tech company. It was built by a mom who has lived through the court dates, the intimidation, and the daily emotional tightrope of high-conflict parenting. I created The PPA to be the support I needed when everything felt overwhelming.Now, it’s yours.<h3>Intro Price Extended Through July 30th&nbsp; To make it accessible, I’m offering The PPA for just $25 through July 30th (regularly $47). If you’ve been curious or waiting for the right time—this is it.</h3>When you join, you’ll get:🔹 Lifetime access to the custom GPT 🔹 The complete PPA Digital Guide 🔹 Private Facebook group for support, tips, and connection<h2>👉 <a data-mce-href="https://stan.store/UnderpinMedia/p/the-parallel-parenting-assistant-the-ppa-" href="https://stan.store/UnderpinMedia/p/the-parallel-parenting-assistant-the-ppa-" title="The Parallel Parenting Assistant">Grab the PPA Here</a></h2>

What Is a Custom GPT—And Why I Built One for Co-Parenting - The Parallel Parenting Assistant (The PPA)

3d rendering. Smiling robot with mock up texts bubbles and messages

<h3> Underpin Media specializes in developing unique Custom Chat GPT models tailored to meet your businesses specific needs. Here’s how setting up a custom Chat GPT with Underpin Media can revolutionize your business.</h3><figure id="figure-20rem93nrulyi5lbay"><img id="20rem93nrulyi5lbay" src="https://media.gettyimages.com/id/1480927321/photo/3d-rendering-smiling-robot-with-mock-up-texts-bubbles-and-messages.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Tij7MPvBQAlGQnqYMilXR0AeEUzqaNBa3bFvJwY23E8=" alt="3d rendering. Smiling robot with mock up texts bubbles and messages" title="3d rendering. Smiling robot with mock up texts bubbles and messages" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1480927321/photo/3d-rendering-smiling-robot-with-mock-up-texts-bubbles-and-messages.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Tij7MPvBQAlGQnqYMilXR0AeEUzqaNBa3bFvJwY23E8=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>The Power of Custom GPT Solutions -</h3>When we create a custom GPT for your business, it acts as your ultimate personal assistant and is programmed with ALL of your specific business information (very securely). This includes your Standard Operating Procedures (SOPs), website data, brand tone, content, brand images, PDF documents, and is set up so that you never have to come up with complicated prompts to get it to do what you want, you can just speak to it and it will generate the information you're looking for. <h3>Custom GPT Options Available with Underpin Media -</h3>Marketing Content Creation GPT Generate unique and engaging content such as blog posts, social media updates, and ad copy that align perfectly with your company’s branding and voice. You can have your social media team on the same page, with the same voice at all times with this option.&nbsp;Event Communications GPT Create and automate event-related communications including verbaige for landing pages, invitations, updates, and follow-ups, ensuring timely and professional interactions with attendees.Customer Service Assistant GPT Handle customer inquiries, provide detailed product information, and troubleshoot common issues via chat or email, ensuring prompt and accurate responses.<figure id="figure-566m1i3fxplyi5n1kd"><img id="566m1i3fxplyi5n1kd" src="https://media.gettyimages.com/id/1888865071/photo/business-and-ai-artificial-intelligence-technology-and-daily-life-world-technology-concept.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Og6rM9KTaxFOp6Px3NxTQ-Ic4qsEoYvXigrviTg7TzI=" alt="Business and AI, Artificial intelligence technology, and daily life, World technology concept, Businesswomen use laptops with AI application, Modern thinking with technology Help solve work problems." title="Business and AI, Artificial intelligence technology, and daily life, World technology concept, Businesswomen use laptops with AI application, Modern thinking with technology Help solve work problems." class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1888865071/photo/business-and-ai-artificial-intelligence-technology-and-daily-life-world-technology-concept.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Og6rM9KTaxFOp6Px3NxTQ-Ic4qsEoYvXigrviTg7TzI=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Sales Script Generator GPT Create personalized sales scripts tailored for different products, customer segments, and situations, helping in delivering effective sales pitches.Social Media Strategy GPT Generate comprehensive social media strategies, including content calendars, post ideas, and engagement tactics to maintain a vibrant online presence.SEO-Optimized Content GPT Create content that is optimized for search engines, enhancing your company’s online visibility and driving more organic traffic to your website.<figure id="figure-8s0k1qo7relyi5obio"><img id="8s0k1qo7relyi5obio" src="https://media.gettyimages.com/id/1491458341/photo/chatgpt-official-app-icon-on-screen.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=gDniqk927z6NXZr6GXf1D_U3mIBT1i_KD9czz1yJHlQ=" alt="ChatGPT official app icon on screen" title="ChatGPT official app icon on screen" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1491458341/photo/chatgpt-official-app-icon-on-screen.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=gDniqk927z6NXZr6GXf1D_U3mIBT1i_KD9czz1yJHlQ=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Product Description Writer GPT Generate detailed and attractive product descriptions that highlight key features and benefits, encouraging customers to make purchases.&nbsp;Internal Communication GPT Create internal newsletters, updates, and announcements, ensuring that all employees are well-informed and engaged.PR &amp; Media Outreach GPT Craft press releases, media pitches, and other PR materials, helping businesses effectively communicate with the media and the public.Market Research Analysis GPT Process market research data and generate insightful reports and summaries, providing valuable information to guide business strategies.Brand Voice Development GPT Assist in developing or refining your brand voice through consistent content creation, ensuring all communications reflect your company’s personality and values.Email Marketing GPT Generate personalized email marketing campaigns, including compelling subject lines and body content to connect with your audience and drive conversions.Training &amp; Educational Content GPT Create training materials, guides, and educational content for effective learning and development.Data Analysis &amp; Reporting GPT Simplify data analysis and create easy-to-understand reports, aiding in data-driven decision-making.<figure id="figure-i0izqadnaolyi60fnu"><img id="i0izqadnaolyi60fnu" src="https://media.gettyimages.com/id/1488294044/photo/businessman-works-on-laptop-showing-business-analytics-dashboard-with-charts-metrics-and-kpi.jpg?b=1&s=2048x2048&w=0&k=20&c=pao8I7FeyACrQCDGj5LpJLs7vA_IQTn4t8kkcvImpX0=" alt="Businessman works on laptop Showing business analytics dashboard with charts, metrics, and KPI to analyze performance and create insight reports for operations management. Data analysis concept.Ai" title="Businessman works on laptop Showing business analytics dashboard with charts, metrics, and KPI to analyze performance and create insight reports for operations management. Data analysis concept.Ai" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>Interactive Chatbot GPT Provide instant interaction with site visitors, answering questions, guiding users, and providing a seamless user experience.Creative Campaign Idea Generator GPT Brainstorm innovative marketing and advertising campaign ideas, sparking creativity and driving impactful campaigns.Influencer Collaboration Suggestion GPT Analyze social media trends and suggest potential influencer collaborations, helping businesses expand their reach and credibility.Sustainability Communication GPT Create content for businesses focused on sustainability and environmental responsibility, effectively communicating their efforts.<h3>Ready to Get Started?</h3>Unlock the potential of AI-powered communication with Underpin Media's <a data-mce-href="https://underpinmedia.com/services-2/custom-ai-solutions" href="https://underpinmedia.com/services-2/custom-ai-solutions">Customized Chat GPT solutions</a>. Enhance your communication strategies, streamline operations, and achieve greater success. To learn more, <a data-mce-href="https://underpinmedia.com/contact-us" href="https://underpinmedia.com/contact-us">Contact Us Today.</a>

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The Foundation Package

Complete Guide: How to Set Up a Custom GPT for Your Business

How to Set Up and Personalize Your Free ChatGPT 5 Account...

How to Make ChatGPT Recommend Your Business Every Time

What Is a Custom GPT—And Why I Built One for Co-Parenting...

Unleashing the Potential of Custom GPT with Underpin Media