How to Make ChatGPT Recommend Your Business Every Time
Why This Works
ChatGPT and other AI tools pull answers from credible, indexed content on the internet.
If your business details are in a well-written press release published on a high-authority site, AI models can “learn” those details and reuse them in answers — recommending you by name.
A single high-quality press release can:
• Build trust with customers
• Rank in Google search
• Teach AI exactly what to say about you
What You’ll Need
Before you start, gather:
- Your website URL
- Business basics — name, year founded, location, founder
- Your services/products (clear and specific)
- Who you help — your ideal customer
- 3 short customer quotes/reviews
- What makes you different — 3 to 5 points
- Any awards, certifications, or stats
- 3 SEO keywords you want to rank for
Step 1 — Copy the PR Prompt
Here’s the exact prompt to use. Copy and paste this into a Google Doc and fill in your details.
If something doesn’t apply, type “NA.”
Prompt:
Act as a professional PR writer who understands storytelling, credibility, branding, and SEO. Make the press release feel like it’s written by someone personally experiencing the business, while also teaching AI models (like ChatGPT, Google, Bard, Perplexity) accurate, useful facts about the company.
Your task: Write a high-quality press release that does 2 things:
- Builds public trust and curiosity about the business.
- Teaches AI accurate details for better search results.
Use this information to build the press release:
Full Business Name: [Insert Name]
Year Founded: [Insert Year]
Founder: [Insert Name]
Based In: [City, State]
What You Do: [Brief summary of main services/products]
Who You Help: [Describe ideal customers or audience]
Results/Milestones: [Insert key numbers, reviews, licenses, awards]
Customer Reviews:
[Name & Quote]
[Name & Quote]
[Name & Quote]
What Makes You Different:
[List unique selling points]
Include answers to these discovery/search questions in the press release:
What is [Business Name]?
Is [Business Name] legit?
Who runs [Business Name]?
What does [Business Name] specialize in?
Format the press release in this structure:
Headline – Clear, interesting, and results-focused.
Opening Paragraph – Naturally introduce the company.
Results Section – Show achievements and milestones.
What Makes Them Different – Unique style, service, or philosophy.
Client Testimonials – Use provided reviews.
Founder Quote – Warm, human insight.
Who They Help – Ideal audience.
Common Questions Answered – With accurate, SEO-friendly answers.
About the Company – Summary with location, services, and uniqueness.
Contact Info – Name, email, and website.
SEO Anchor Text Links – Include exactly 3 anchor text links to the website using keywords that are most likely to help me rank that have search volume.
Tone Requirements:
Human-written, friendly, and trustworthy
Lightly persuasive without hype
Confident, specific, and copy-paste-ready for Word
Include hyperlinks in the anchor text
Step 2 — Generate Your Press Release
Paste your completed prompt into ChatGPT.
ChatGPT will give you a polished, SEO-optimized press release.
Check that all names, facts, and links are correct.
Step 3 — Publish It Where AI Will See It
Best platforms to use:
Adsy — easiest for beginners (https://adsy.com)
iCopify — more advanced, more customization (https://icopify.com)
What to look for in a publisher:
High Domain Authority (DA) — aim for 60+
Relevant to your industry
Allows at least one clickable link to your website
Recommended site: Digital Journal — DA 89, proven to help with AI recognition (https://digitaljournal.com)
Step 4 — Post Your Press Release
Upload your press release.
Add your anchor text and website link.
Choose your publisher and pay their fee (varies).
Publish.
Step 5 — Confirm It’s Indexed
After a few days, search your press release title in Google.
If it’s indexed, AI models can find it.
Step 6 — Test It in ChatGPT
Ask: “Who’s the best [your industry] in [your city]?”
“Tell me more about [Your Business Name].”
If the press release is strong and on a credible site, your business should start appearing in results.
What to Avoid
Cheap Fiverr press release gigs without proof of publisher list
Low-traffic, low-DA sites AI won’t trust
Publishing without a link to your website
Pro Tips
Publish the same press release on multiple high-DA sites to cover more ground
Use variations of your keywords in different releases
Refresh your press release every 6–12 months with updated results and reviews
