Welcome to Underpin Media – Where Innovation Meets Impact
At Underpin Media, small and medium businesses get the systems, structure, and strategy needed for a strong, cohesive online presence. Digital marketing, website optimization, SEO, AEO, GEO, Google Ads, Meta Ads, and AI tools all work together here instead of feeling scattered across different platforms.
AI training is available for individuals and teams, making it easier to use ChatGPT and automation in daily workflows, content creation, and internal processes.
From full three-month setup and brand alignment to website updates, ad management, and Custom GPT development, every service is built to create a clean, consistent foundation that supports real growth.
Explore the services and see how Underpin Media can set your business up for success.
Is Your Business Ready for AI Search?
More customers are finding businesses through ChatGPT, Google AI, Gemini, and voice search. Find out how your website stacks up with a free AI & SEO assessment. [Request Your Free Assessment]Can AI Find Your Business? Search is changing. Today's customers don't just "Google it." They ask ChatGPT, Google AI, Gemini, Claude, and voice assistants questions like: • "Who's the best marketing agency in Madison?" • "Who builds websites for small businesses?" • "What's the best painter near me?" If your business isn't prepared for AI-powered search, you may not appear in those recommendations. Our free AI, SEO & GEO Assessment reviews your website, search presence, local listings, and AI readiness, then provides clear recommendations to help your business get found.
As a small business owner, keeping up with marketing while managing daily operations can be a challenge. The customized ChatGPT created by Underpin Media has completely transformed how I run Twisted Turtle Studio. It has helped me create a structured daily marketing calendar, ensuring I stay consistent with my promotions. From writing engaging social media posts to crafting detailed email campaigns, this AI assistant takes the guesswork out of content creation. I no longer feel overwhelmed trying to come up with fresh ideas—it provides creative, on-brand content that resonates with my audience. Thanks to Underpin Media’s customized ChatGPT, my marketing is more organized, effective, and stress-free!"
— Christy Rector Owner, Twisted Turtle Studio
Our Services
Custom AI Solutions
Embrace the future of digital strategy with Underpin Media's bespoke AI services. We specialize in creating custom AI solutions that transform your business operations, enhance customer experiences, and drive innovation. From intelligent automation to data-driven insights, our AI expertise is designed to give you a competitive edge in the digital landscape.
Digital & Social Media Advertising
Our digital marketing expertise will help you to create a comprehensive strategy to increase your online visibility, generate leads, and drive conversions. We specialize in social media marketing, email marketing, Google/PPC advertising, and SEO.
Event Promotion & Planning
From corporate conferences and product launches to trade shows and non-profit events, we combine strategic planning, creative execution, and effective promotion to ensure your event stands out. We handle all aspects, including copywriting, registration, logistics, communication, attendee engagement and media coverage, plus photography services, ensuring a seamless and impactful event. Trust us to bring your vision to life and make a lasting impression in the minds of your guests.
Website Redesign & SEO
We provide comprehensive website optimization strategies that encompass on-page optimization, captivating copywriting, strategic link building, and meticulous technical SEO. By leveraging our expertise, we ensure that your website not only ranks higher on search engines but also engages visitors with compelling content. Let us revamp your website to achieve optimal search engine rankings and captivate your audience with persuasive copy that drives results.
Social Media Management
Empower your brand on social media with Underpin Media's social media management services. From crafting an effective social media strategy to engaging content creation, community management, and in-depth analytics, we ensure your brand stays at the forefront of your audience's mind.
Professional Photography Services
From event photography that immortalizes your special moments to professional headshots and stock photography that builds your image library for future use, we are dedicated to delivering outstanding results. Let our photography expertise enhance your brand and bring your vision to life through captivating visuals.
Underpin Media has helped me transform my business’ social media presence through effective marketing and advertising. Using her knowledge of today’s advertising and marketing landscapes, Katie helped boost my new business with great results! Her personal and friendly approach to explaining digital marketing made me feel comfortable investing in advertising. Underpin has been a great partner!
- Lisa Dally, Hammer and Stain Madison
Contact Us
Have questions or ready to start your marketing journey with Underpin Media? Reach out by email or phone (608) 571-7970. We can't wait to collaborate with you!